Stage to Streaming: How Canada's Festival Circuit Is Minting the Next Generation of Independent Artists
From the muddy fields of Osheaga to the intimate stages of the Vancouver Folk Music Festival, Canada's regional festival scene has quietly become one of the most powerful launchpads for independent artists anywhere in the world. These aren't just weekend parties — they're career-defining moments. We dug into how homegrown talent is turning festival buzz into sustainable, label-free empires.